Start with the business.
A channel is a tool. Start with the customer, the goal, and the economics, then decide where to invest.
Growth takesfollow-through.
Strategy, media, and creative for teams with more ambition than bandwidth.
A 30-minute intro. A useful place to start.
Experience built inside these teams
01 / The expertise
From figuring it out
to getting it out there.
A clear plan is the starting point. The campaigns, creative, and decisions that follow are where I get to work.
01Paid media
Build a new program or sharpen an existing one. Tracking, account structure, creative testing, budget allocation, and ongoing optimization, with clear decisions on what to keep, change, and scale.
- Channel launches & account builds
- Media buying & optimization
- Spend efficiency audits
02Growth strategy
Connect the business goal to the marketing plan. Define your media mix, the role of each channel, and the questions worth testing, then turn those choices into a roadmap your team can use.
- Media mix & budget planning
- 90-day growth roadmaps
- Testing & measurement plans
03Creative & content
Bring strategy and creative into the same conversation. Develop ad concepts, design, and short-form motion with creative collaborators, plus practical content plans and templates that make the next round easier.
- Ad concepts, design & motion
- Social & content planning
- Editable assets & templates
04Measurement
Make reporting useful to the people making decisions. Establish conversion definitions, check tracking, and build a repeatable way to understand performance and decide what happens next.
- Conversion & tracking reviews
- Performance reporting
- Playbooks & team handoffs
One focused project or an ongoing working relationship.
Find the right way to work togetherA point of view
The thinking
and the doing
belong together.
Make the next decision clearer.
Every test should teach you something useful. Reporting should help you choose the next move.
Leave the team stronger.
Document the work. Share the reasoning. Hand over a program people understand and can keep running.
02 / How we work
The right amount
of in the weeds.
A defined problem. A defined scope.
Get a specific piece of work
over the line.
A new channel, an account audit, a strategy sprint, or a creative project. We agree on the output, timeline, and fee up front, with useful previews along the way.
Talk through a projectA working partner in your corner.
Keep the program moving
and the learning going.
Ongoing media management and optimization, creative testing, or performance support. A clear working cadence, regular reporting, and decisions your team can act on.
Discuss ongoing supportAn experienced second set of eyes.
Work through the decisions
that deserve more thought.
A sounding board for your media mix, measurement, creative direction, or next stage of growth. Come with a question and leave with a clearer set of next steps.
Explore an advisory engagement01 /
Have a conversation.
Talk through the goal, the constraints, and what is getting in the way. Decide whether we are a good fit.
02 /
Agree on the work.
A straightforward scope with deliverables, timing, and cost. Get aligned before the work begins.
03 /
Build, learn, hand off.
Work in focused sprints, review early, and leave you with the files, documentation, and next steps.
Mike Fynn / In the room03 / The person behind it
Hi, I’m Mike.
I like to build.
I’ve worked on the agency side with DTC and enterprise brands, inside venture-backed B2B companies, and in Fortune 500 operations.
That range shapes how I work: understand the business, get close to the details, and make something the team can actually use.
I started Fynn Digital to put that experience to work for teams that need an experienced partner who can help think it through and get it done.
Agency
WITHIN
In-house
nTop / Aescape / Aquant
Operations
XPO Logistics
Before we talk
A few useful details.
Do you work with B2B or consumer brands?
Both. My background spans demand generation for B2B companies and performance marketing for DTC and ecommerce brands. The work starts with your business, your customers, and the problem you want to solve.
Can we start with a single project?
Yes. A channel launch, an audit, a roadmap, or a creative project can be scoped on its own. Ongoing support is an option if it makes sense for the work.
What happens on the intro call?
We spend 30 minutes on your goals, what you have tried, and where you could use help. If there is a fit, the next step is a clear scope to review.
Your next move
A conversation is a good start.
Let’s put it
to work.
Bring the ambitious goal, the messy account, or the question you haven’t quite figured out yet.
Based in New York.Working wherever the work is.